Like any other investment, purchasing a franchise is a risk. When selecting a franchise, carefully consider a number of factors, such as the demand for the products or services, likely competition, the franchisor's background, and the level of support you will receive.
- Demand: Is there a demand for the franchisor's products or services in your community? Is the demand seasonal?. Is there likely to be a continuing demand for the products or services in the future? Is the demand likely to be temporary, such as selling a fad food item? Does the product or service generate repeat business?
- Competition: What is the level of competition, nationally and in your community? How many franchised and company-owned outlets does the franchisor have in your area? How many competing companies sell the same or similar products or services? Are these competing companies well established, with wide name recognition in your community? Do they offer the same goods and services at the same or lower price? Your Ability to Operate the Business: Sometimes, franchise systems fail. Will you be able to operate your outlet even if the franchisor goes out of business? Will you need the franchisor's ongoing training, advertising, or other assistance to succeed? Will you have access to the same or other suppliers? Could you conduct the business alone if you must lay off personnel to cut costs?
- Name Recognition: A primary reason for purchasing a franchise is the right to associate with the company's name. The more widely recognized the name, the more likely it will draw customers who know its products or services.
- Therefore, before purchasing a franchise, consider: The company's name and how widely recognized it is. -- If it has a registered trademark. How long the franchisor has been in operation. If the company has a reputation for quality products or services. If consumers have filed complaints against the franchise with the consumer protection agency or any other local courts.
Business format franchises often provide a full range of services, including.
Training and Support Services: Another reason for purchasing a franchise is to obtain support from the franchisor. What training and ongoing support does the franchisor provide? How does their training compare with the training for typical workers in the industry? Could you compete with others who have more formal training? What backgrounds do the current franchise owners have? Do they have prior technical backgrounds or special training that helps them succeed? Do you have a similar background?
Experience: Many franchisors operate well-established companies with years of experience both in selling goods or services and in managing a franchise system. Some franchisors started by operating their own business. There is no guarantee, however, that a successful entrepreneur can successfully manage a franchise system. Carefully consider how long the franchisor has managed a franchise system. Do you feel comfortable with the franchisor's expertise? If franchisors have little experience in managing a chain of franchises, their promises of guidance, training, and other support may be unreliable.
Growth: A growing franchise system increases the franchisor's name recognition and may enable you to attract customers. Growth alone does not ensure successful franchisees; a company that grows too quickly may not be able to support its franchisees with all the promised support services. Make sure the franchisor has sufficient financial assets and staff to support the franchisees. How can I find a lawyer who specializes in franchising? Entrepreneurs in search of a franchise lawyer can start by checking with our supplier’s directory, under the franchise lawyers section or by looking up the franchising association of India, where, you will find the relevant contacts. What are the other things I must do before signing a franchise?
Names, addresses and telephone numbers of other franchisees and a proper discussion with them about the entire business, the customer response and the company support. Take proper advice on the franchise agreement. A fully audited financial statement of the seller if they are a ltd company or a private ltd company. If any other format, request for the information.
- Site selection.
- Product supply.
- Marketing plans.